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Our readers are focused on issues that affect their retirement planning and
post-career security and enjoyment. They are affluent, well versed and
discerning consumers. FRI offers you access to this 50+ age group that, as a
whole, will transfer $35 Trillion over the next 30 years.
Among the issues that strongly interest our members are financial and estate
planning, real estate, insurance, travel, second careers, activism and
charitable donations.
If your marketing targets "Baby Boomers," FRI is the vertical market that
can help you reach those people who are in a transitional stage of life.
Our FRI newsletter is insightful, on-point and relevant to Federal and
Military employees who are reaching their retirement or have already made
that important move.
Our members are in the higher grades, as well. The average GS grade in
government is close to 10, with GS grades 13-15 growing 9% since 1996. Our
members fall into the higher grades because they've already had long
careers. With more than 70,000 retiring each year and more than 561,000
federal workers eligible for optional retirement or early-outs right now,
this market has enormous potential!
Contact
Jim Desborough to find out more.
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